Sephora settles customer data privacy suit

Sephora settles customer data privacy suit

(AP) – Sephora Inc. has settled a lawsuit claiming the company sold customer information without proper notice in violation of California’s landmark consumer privacy law. Attorney General Rob Bonta said Wednesday that the large cosmetics retailer agreed to pay $1.2 million and fix the problem. State officials say Sephora failed to tell customers that it was selling their personal information, failed to allow customers to opt out and didn’t fix the problem within 30 days as required. Sephora says in a statement that it respects consumers’ privacy and used the information to improve their shopping experience. The settlement is the state’s first such enforcement action under the California Consumer Privacy Act.

Photo: People shop at a Sephora retail beauty products store in the Hudson Yards shopping mall in New York City on Saturday, December 4, 2021. (AP Photo/Ted Shaffrey)